Companies are using magnets in POP Displays to showcase their products in many new ways. From cosmetic walls and counter displays, to category management and floor stands they have found a way to create an intriguing appeal.
Inventive designers are taking advantage of any “Real Estate” available at the Point of Purchase. One example of utilizing this space came about as more and more checkout lines installed small chillers or refrigerators to sell cold beverages.
Like your home refrigerator, the sides are steel and offer a great surface for hanging racks to sell magazines. Incorporating a magnetic assembly to the back of the holding rack gave one Fortune 500 Company the feel and security of a permanent display. Because the designer used magnets, the magazine display was easily deployed and quickly removed or repositioned. Magnetic assemblies can consist of both hard or flexible magnet…whichever fits your application best!
Point of Purchase signage also uses magnets to make their displays interchangeable and quickly updated. Flexible magnet with adhesive allows highly polished and attractive acrylic panels to frame seasonal messages and time sensitive graphics.
Here are some additional facts supporting this new and exciting way to promote your product!
The POP advertising Institute predicts that in-store advertising accounts for 53–60 % of consumer purchase.
P.O.P buyers report issued by P.O.P magazine states that annual P.O.P spending is estimated at over $ 17 billion.
Additionally they predict P.O.P advertising to grow nearly 20% over the next five years.